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Pria Nera is the original name of the pencil, used for the first time in Italy in the XV century. A pencil means Creativity in the hands of a designer, then it turns into the Expertise of a modeller drawing cardboard cut-outs for every model, and finally into the Precision of the artisan whose pencil traces those same cut-outs selecting the best part of each leather. Style, distinctiveness, research, tradition, innovation, in an exclusively Italian setting. This is Prianera

Beauty is the balance between tradition and innovation. It is a fundamental concept of human understanding, which is highlighted by an emotion that surprises you. Beauty can be native, but it is also the result of the work and experience of artisans who infuse style, tradition, innovation and skill in manufacturing memorable products. Nowhere in the world is the style more accomplished than in Italy. The homeland of the Renaissance and urban style, it is the place where the most refined products are manufactured, from luxury cars to home furniture. One of the brands of refinement “Made in Italy” is also Prianera.

Prianera offers Italian refinement and elegance in the form of leather sofas that harmoniously combine the tradition of manual manufacturing, specific to the Italian peninsula, with the innovation brought by the technology of the 21st century. The creation of a perfect final product requires the work of a team of experts, from the creativity of the product designers, to the craftsmanship of the leather tanners, to the skill of the sewing pattern modelers.

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Designers are the ones who give life to the idea of a furniture product, based on innovation and the goal of achieving comfort and perfect aesthetics. The experienced hand of Italian artisans signifies the history and tradition of the craft of making natural leather sofas bearing the Italian style. The exquisite natural leather and the best quality textiles are the materials that give shape and color to the Prianera pieces.

Each model expresses the character and uniqueness of natural leather, a noble material, which through its unique details stylistically enriches the surrounding space. The visual charm of natural leather sofas is matched only by the experience of the perfect comfort they offer. Comfort is carefully studied and represents the sum of attributes related to the register of the senses: the fineness of touching natural leather, the perception of the elements thought out in the smallest detail, or the relaxation offered by the soft volumes of the furniture.

Historical tradition and innovation come together in a continuous search for new forms and comfort that adhere to the evolution of the contemporary lifestyle. Thus, the Prianera collection of sofas and armchairs offers functionality, versatility, but also reliability. No details are overlooked. Expert eyes and thorough checks are required for a product to be complete. The process of manufacturing furniture comes from the Italian code of excellence and from the technological innovations put at the service of creating models with personality.

In order to be perfect, artistic creations need the involvement, expertise and experience of the artisans and artists who design them. The innovation and the connection with the tradition of leather manufacturing have led to the improvement of the art of making memorable leather sofa models. These models are ready to offer an ideal experience of comfort and an inimitable Italian style. Imagine what a Prianera sofa model would look like in your living room!

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